In 1980, the then 80-something-year-old shoemaker Reebok made the bold jump across the proverbial pond to enter North America's vastly competitive athletic footwear market. Facing difficulty in positioning itself among the few established brands that continued to captivate the stateside industry with celebrity endorsements and performance-oriented innovations, the English brand aimed to exploit a young demographics' need for a versatile, casual running shoe. After three years of research and dev...
In 1980, the then 80-something-year-old shoemaker Reebok made the bold jump across the proverbial pond to enter North America's vastly competitive athletic footwear market. Facing difficulty in positioning itself among the few established brands that continued to captivate the stateside industry with celebrity endorsements and performance-oriented innovations, the English brand aimed to exploit a young demographics' need for a versatile, casual running shoe. After three years of research and dev...
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